Flash memory is inexpensive. The attackers properly changing the firmware might hack any device that uses the compromised SD card (e.g. a mobile device, Wi-Fi equipped camera); the flash memory will show up to be running normally while hacking the hosting equipment.
The hardware hacker Bunnie Huang presented during the Chaos Computer Club Congress how to exploit SD cards micro controlled for malicious purposes.
Just how are you able to exploit SD Card, USB stick with other mobile devices for hacking? Another interesting hack ended being presented at the Chaos Computer Congress (30C3), in

SD cards have powerful micro controllers, which are exploitable by hackers to ensure they are insecure.
The hacker, Bunnie Huang described the process to get it done and published the topic. To reduce SD cards price and increase their storage capability, engineers need to think about a form of internal entropy that would affect data stability on every Flash drive.